Yahoo Product Submit Seasonal Rate Adjustment WTF!?

October 9, 2009

I got a email from Yahoo Product Submit on October 2nd …

– It basically says from November 2 thru December 29th they are raising the CPC (Cost per click) rate by 25% due to seasonal buying patterns.

Below is the email in full highlighted are the parts I think are shit.
Important Notification: Product Submit Seasonal Rate Adjustments


Dear Product Submit advertiser,

From November 2, 2009, until December 29, 2009, Yahoo! will be making a seasonal rate adjustment by increasing the cost per click (CPC) by 25% in all categories. This means that during this period your actual billed CPC will be 25% higher. This adjustment reflects the increased consumer buying activity during the holiday shopping season, which is typified by increased leads, better conversion to sale, and increased revenue for our merchant partners. The 25% adjustment to your billed CPC will be reflected on your Click Report and in your invoice.

Please Note: You will not need to make changes to your account before or after this period.

Terms & Conditions

Please review the Master Terms & Conditions and Program Terms, as your continued use of Yahoo! Product Submit constitutes acceptance of the Master Terms & Conditions and Program Terms.

Please contact Customer Care if you have any questions.

– The Yahoo Product Submit team

————————————————————

How do they know that my sales will increase or that buying activity is higher?

*sending me more leads doesn’t necessarily mean your sending me more sales; perhaps my ads were already at saturation point.

– I agree they probably generate a higher amount of leads for our ads, but as long as its cost per click shouldn’t the model even itself out? Especially if they had a auction model; if they aren’t using one it’s probably one of the reasons for Yahoo’s demise.

– Of course this is Yahoo and we are talking about Yahoo Product Submit (the precursor to Yahoo panama); so this could just be a by-product of a old ass product that fell by the way-side.

* I think the best lesson learned is that of having a business model that will to some degree adjust itself to the market, taking into account competition and value of what your advertising. (I.e. Google)

Yahoo chaps my ass.